Saturday, March 18, 2017

#WeTeachPR

My colleague C.L. Lopez created this hashtag and I think it is a good one. PR students are growing in numbers across the country as reputation management, social media expertise and effective campaigns are vital to the promotion of businesses and causes in the digital world in which we live.

Video is a requirement. Visual communication has become what the consumer craves. The good news is that the video does not have to be perfect. Cell phone video works and platforms like Twitter, Facebook, Instagram and SnapChat are user friendly.

Take part in the fun of video production and posting. The results will surprise you.

Sunday, March 12, 2017

Giving Back

I am a co leader of a Girl Scout troop. Troop 960 has been part of my life for 28 years. My eldest daughter was a girl scout in this troop and my younger daughter was too. Now, I co-lead the troop with my daughter. My grand daughter is a girl scout now. One of the best things about girl scouts is that being involved teaches girls to give back.Yesterday, our Girl Scouts worked at a cookie booth sale in the morning and bought dog food and cleaning supplies to donate to a dog shelter. They also served playing with 8-week old puppies that were in need of some love.

We build memories of fun, fellowship, service and hard work.

Tuesday, February 28, 2017

It is all about the freedom and flexibility in online education.

Do we work less?
Do we have the freedom to go down a rabbit trail and discuss an interesting topic on a whim?
Are we home eating bon bons?

The reality is as we engage in online education, we agree to participate in a 24/7 world of deadlines and response time. We eat, drink and breath online education. We have lists a mile long of things that must be done and we do them.

The truth is we do have flexibility in our schedule but we work around the clock and we feel tied to our smartphones with twelve month schedules and 24 hour on call status.

What makes it worth it? We see students graduate. Some of these students are unable to attend school in another way.

Bottom Line? It is worth it.

Friday, March 11, 2016

Presidential Debates

There are so many communication theories and models at play in the debates this year. I prefer to view them through the lens of agenda setting and even better through the lens of a public relations campaign. Proper preparation is required for a successful debate but this year there is a sense of delivering points and attacks on the fly. It will be interesting to see which candidates are successful.
Public opinion seems to play such a key role this year. I believe it is a year for prayer.

http://abcnews.go.com/topics/news/elections/presidential-debates.htm

http://www.praccreditation.org/resources/documents/APRSG-Comm-Models.pdf

Wednesday, March 18, 2015

Response Time Online

As a professor of Public Relations and Communication and a member of the International Mentoring Association, I continue to strive to reach students in a deeper way online.

One key component to building relationships is availability. I make it a practice to respond very quickly to students. If a question comes up and the answer is simple--I respond right away from my phone or i pad. If the answer is complicated, I let them know when I will get back to them.

This is effective. My students often remark on this in course evaluations. I care and it shows in my response time.

Friday, February 6, 2015

Online Education - Communication and Mentoring

I am amazed at the level of meaningful contact established through online communication. In 2011, I transferred from the main campus of California Baptist University to CBU/ Online. I teach online and hybrid courses.

At first glance it may seem that online education is a distant form of education or that the professor may not get to know their students well. After working in online education since 2009 and full time since 2011, I have come to the realization that the opposite is true.

The communication seems more personal when it is online through a learning management system, email, phone or web ex. I must say that the communication crosses over the line and becomes interpersonal communication with that one on one quality that promotes transparency.

It is so easy for a student in an on ground setting to sit in the back of the room and sleep with their eyes open. Engagement is more intense and required in the online format and I love interacting with my students in this personal, meaningful and effective manner.
http://www.cbuonline.edu/programs/program/master-of-arts-in-public-relations

http://www.cbuonline.edu/programs/program/master-of-arts-in-communication

http://www.cbuonline.edu/programs/program/bachelor-of-arts-in-public-relations

Wednesday, October 1, 2014

Tragedy

Teaching public relations involves analyzing and understanding social media as a communication platform.
Visual imagery is powerful and social media campaigns tap into this power. It is wonderful to see the power of social media work for nonprofits and causes. It is heartbreaking to see the power of media misused as in the Oklahoma case this week.

http://www.cnn.com/2014/09/30/opinion/robbins-oklahoma-nolen/index.html